WE ARE FROM RAJAHMUNDRY
Our Story
Before the brand, there was the trade.
100 years of fish markets, fishermen, and supply chains — now stepping into the digital world through Pulasa Direct.
Years of Legacy
built on relationships with fishermen, farmers, and buyers — across seasons, regions, and generations.
The Beginning
Rooted in the fish markets of Rajahmundry
Before Pulasa Direct became a brand, we were always part of the fish business. For over 100 years, our work has been closely connected to the fish markets of Rajahmundry — dealing with all types of fish, across seasons and regions.
This has never been limited to one product. It has been a full-scale, ground-level operation built on relationships, consistency, and trust.
Every day, we work directly with fishermen, farmers, and suppliers — handling procurement, managing supply, and ensuring that fresh stock reaches the right markets.
From early morning market activity to distribution across Andhra Pradesh, our role has been to connect the source to the sellers.
How We Operated
Ground-level work, run every single day.
01
Early Morning Market Activity
Before sunrise, we were already at the markets — procuring fresh stock directly from fishermen and farmers at the source.
02
Procurement & Supply Management
Handling the full chain — buying in bulk, quality assessment, and managing supply flow across seasons and demand cycles.
03
Distribution Across Andhra Pradesh
Ensuring fresh stock moves from source to sellers across towns and cities — on time, every time, through every season.
The Network
A system running for generations.
Fishermen & Fish Farmers
Direct relationships at the source — built over decades of fair dealing, consistent offtake, and mutual trust.
Bulk Buyers
Reliable supply to large-volume purchasers who depended on our consistency to run their own operations smoothly.
Local Vendors Across Towns
The final link — neighbourhood fish sellers and market vendors in cities and towns across Andhra Pradesh.
"If you have purchased fish from local markets,
there is a strong possibility it has moved through networks like ours."
The Shift
The supply chain was strong. The customer experience wasn't.
Before Pulasa Direct became a brand, we were always part of the fish business. For over 100 years, our work has been closely connected to the fish markets of Rajahmundry — dealing with all types of fish, across seasons and regions.
This has never been limited to one product. It has been a full-scale, ground-level operation built on relationships, consistency, and trust.
Every day, we work directly with fishermen, farmers, and suppliers — handling procurement, managing supply, and ensuring that fresh stock reaches the right markets.
From early morning market activity to distribution across Andhra Pradesh, our role has been to connect the source to the sellers.
Then
Fish Markets of Rajahmundry
Ground-level procurement, supply management, distributor network across AP
The Gap
Strong Supply. Weak Access.
Handling the full chain — buying in bulk, quality assessment, and managing supply flow across seasons and demand cycles.
The Solution
Pulasa Direct
100 years of ground experience, now structured and digital — delivered straight to your home.
Our Evolution
From handling fish across markets to building a direct-to-home experience — this is a natural evolution.
100 Years of Ground Experience | Now Built for the Digital World | AP · Telangana · Bangalore
